Innovation that matters

About a year ago, IBM ran an internal competition for employees to produce a short video on the theme of “Innovation that matters”

Over 500 entries were submitted from all corners of the world and were subsequently rated and commented on by fellow employees. The most highly rated made it through to a shortlist from which five winners were selected by a panel of judges.

Myself, Steve Haskey and Brian Hulse from IBM UK based in the Hursley lab put together our effort which from the outset was planned to be a light-hearted comedy sketch with a salient message. Steve and I wrote and acted whilst Brian provided voiceover and musical talent. Steve did the really hard work of filming, directing and editing.

Shot over a six hour period one Saturday morning, Listening is the first step became the highest rated entry and one of the five selected winners. Since then it has been used numerous times both within the company and externally. It’s been shown at divisional kick-off meetings and to customers and has been downloaded internally over 40,000 times. One thing we always wanted to do with it was give it a wider audience, and to that effect we’ve been given permission to put it up on You Tube. So, without further ado, here is our video. Enjoy.

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The good news is that the 2008 competition will be announced soon, so you can hopefully expect to see more fun videos in the future. However I doubt you will see one from us. Steve and his wife Wendy-Ann are busy looking after their new born twins, I have moved to Ireland and Brian is probably busy picking up the pieces I left behind in my old job 😉

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