I’ve been watching the current series of Dragons’ Den on BBC2 and am astounded by the stupidity of some of the business ventures people try to get the Dragons to invest in. Obviously it is edited to make favourable TV, and there is also the argument that anybody with a really innovative product/concept/service will not need to go on national TV to try and win backing. The only thing that they might gain is exposure. However, given most of the pitches I’ve seen, it looks like you are more likely to embarrass yourself by either:
- Your demo not working
- Not knowing basic details about your business plan/projections
- Freezing up
As for the Dragons themselves, the only one I think I’d like to have working with me would be Peter Jones as he seems the most astute and straight-talking of the lot. The rest seem too quick to criticise and their decisions to invest or not are not as well justified. Duncan Bannatyne in particular seems to rub me up the wrong way, whilst Theo Paphitis never actually seems to stick his neck out and make the first move.
The top product of the series so far seems to be the Novaflo device. Interesting that the pitcher decided to turn the Dragons down.
I’ve never seen any of the previous series’ so I’m not sure whether any of the touted products and services have gone on to really make money, anybody know?