However, I take issue with the claim that this is:
its first standalone store in Europe besides its Regent Street flagship.
When I was a kid growing up in Luton I clearly remember the opening of the first ever Hamleys store outside of Regent Street in a two storey shop attached onto the side of the Arndale Centre by the town hall. As a kid it was kind of a big deal, and a must-stop destination on the Thursday after school shopping trips with my Mum. It was there for a good few years in the mid to late 80’s. Checking Wikipedia there is no mention of it, but my memory does not deceive me. I might go and edit the entry but as Google isn’t turning up any references to the existence of the store somebody will probably take the edit down for lack of citation or something.
So, hard luck Dublin you are not the first to get a proper Hamleys Store (Airports and concessions in House of Fraser don’t count I’m afraid) you were beaten by the proud former holder of the worst town in Britain title. As a salutary reminder of the looming recession it is worth noting that the next tenants of the Luton Hamleys store when it closed down were no less than Poundsaver.